Our Story

Founded in 2023 by proud LGBTQI+ members, Carly and Becki, Australian brand Pridaura was created with the intention to inspire pride and the expression of identity and diversity through beautiful, elegant and fashionable jewellery.

Let your jewellery be as proud as you are with Pridaura.


"Pride and diversity make us who we are and should be celebrated.

Each Pridaura piece is designed and created with an intention that you can carry your pride and diversity confidently with you every day."

Carly Shortland

Co-Founder & CEO

LGBT jewelry, rainbow pride bracelets and rings, beach shot

Our Committment

Pridaura isn't just a jewellery brand.

It's a commitment to celebrating inclusivity, diversity, and equality.

We proudly contribute $1 from every product sold to LGBTIQ+ Health Australia.

By wearing Pridaura, you not only showcase your pride and diversity but also actively support the community's rights and well-being.

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